UK: Innovation key to soft drinks - Britvic
Britvic chief executive Paul Moody has urged soft drinks producers to focus on innovation to continue driving growth in the category.
Moody was speaking at the launch of the Britvic Soft Drinks Category Report, which detailed last year's trends in the UK soft drinks industry. According to Britvic, soft drinks sales rose 5% in 2005 to GBP7.8bn (US$13.6bn). The company and rival Coca-Cola Enterprises maintained their strong positions, accounting for over half of sales.
"Despite undergoing significant changes in 2005, the soft drinks industry performed strongly to deliver growth in both the take-home channel and pubs and clubs," Moody said. "Innovation was at the heart of this growth and it will remain vital in expanding the category, as manufacturers continue to embrace evolving consumer trends."
Britvic said take-home sales rose 5% to GBP5.4 billion, with low and no sugar products experiencing the biggest growth in take-home. Sales of diet and no added sugar colas rose 7%, reflecting consumer preference for the lower sugar option, Britvic said.
Pure juice sales grew 7%, while bottled water sales were up 9%. Britvic said that adult soft drinks sales leapt 21%, the second fastest growing sub-category behind dairy drinks. J2O's popularity continued to drive the segment with sales up 68%.
In pubs and clubs, Britvic noted that soft drinks grew faster than both beer and spirits and overtook wine in value. The rise was "driven by increasing consumer demand for premium soft drinks as a credible alternative to alcohol", Britvic said.
"Soft drinks saw strong growth and are on track to overtake the spirits category in value terms," the company added, noting that spirits sales rose by only 1%.
Developments in nanotechnology have significant implications for drinks manufacturers. Mark Rowe reports on how nanotechnology could revolutionise the way drinks are flavoured and coloured, as well as...
A recent report on the UK soft drinks market showed that growth in non-carbonates at the expense of traditional carbonated soft drinks is much less marked in the on-premise sector than in the take-hom...
In spite of new legislation and adverse publicity, the UK soft drinks market continued to grow in 2005. And while concerns over childhood obesity may have impacted on carbonated drinks sales, those sa...
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
Costs relating to alcohol abuse in Sweden are on the rise, according to research out this week....
Police in eastern Kenya have said that at least 24 people died on Saturday after drinking illegally produced alcohol....
According to a recently published study, people who drink alcohol may have a lower risk of developing a type of cancer which affects the lymphatic system known as non-Hodgkin lymphoma (NHL)....
Coca-Cola Enterprises has had its rating upgraded....
- Why consumers don't care about vodka's provenance
- Pernod Ricard's FY Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Brown-Forman's Q1 Performance by Region, Brand
- Battle continues for Pernod Ricard in US and China
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Amazon adds alcohol to one-hour delivery service
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research