UK: Innocent to relaunch Juicy Water
Innocent is investing GBP1m (US$1.9m) in rebranding its Juicy Water drink as This Water.
The UK drinks company said the move represented a serious commitment to the country's fast growing water-plus category.
"It's an area with great growth potential and our feedback from drinkers to the brand has been extremely positive," said Richard Reed, Innocent's co-founder.
This Water will comprise the same ingredients as Juicy Water - 80% UK spring water, 15% fruit juice and 5% natural sugar - and will be introduced this summer in four variants. All variants come in 420ml PET bottles.
Although Innocent has yet to finalise its promotional plans, the company said they would include sampling and in-store POS material.
Juicy Water was first launched in 2003.
Following the recent floods in the UK, bottled water companies provided emergency supplies when mains water services broke down. Their largely unsung actions gave the companies a chance to demonstrate...
The health attributes of bottled water seem incontrovertible but the environmental issues surrounding the production and marketing of bottled water have opened what might have been viewed as a blamele...
Since their introduction 30 years ago, the use of PET bottles has expanded hugely in the soft drinks market, writes Richard Corbett of industry analysts Canadean. But challenges remain, not least boos...
Cott Corporation's Mexican business has acquired the assets of the El Riego company in Mexico....
Nestle Waters is set to buy a water production facility in the US, according to local reports....
Britvic is set to run a marketing campaign for its Tango soft drink brand in the UK....
Negative publicity has contributed to a second successive year of declining CSD sales in India, according to recent research....
Coca-Cola Amatil (CCA) has delivered a record net profit after tax for the half-year, as Australia and New Zealand performed strongly and Indonesia demonstrated a continuing recovery for the group....
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- Coca-Cola can unleash Monster with energy plunge
- just The Preview - Carlsberg's Q2 & H1
- Diageo appoints head for Asia marketing unit
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Coca-Cola secures US$2.15bn stake in Monster
- Bacardi sees North America president step down