Innocent, the UK's No 1 smoothie maker, has announced a GBP3m (US$5.9m) marketing spend to run throughout January and into February.

The brand will look to capitalise on consumers looking for a healthy option after the excesses of the festive season. Activity includes a new television advertisement featuring Dan Germain, an original member of the Innocent team, demonstrating the difference between an Innocent smoothie and juice.

This will be supported by posters in the London underground and national mainline stations, a national press campaign and a four-week sampling campaign in stations and shopping centres from London to Glasgow.

Innocent's kitchen at Fruit Towers has also developed a new variant comprising oranges, mandarins and raspberries aimed at capturing a share of the breakfast juice market. To be launched in January, it is the first in a new 'smoothie of the month' range.