Product Launch - UK: Innocent Drinks' orange and apple juice
Author: just-drinks.com editorial team | 25 February 2011
Innocent Drinks' orange and apple juice
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Innocent Drinks' orange and apple juice

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Product Launch - UK: Innocent Drinks' Juicy Drinks
Innocent Drinks' Juicy Drinks
Market research related to this article
Innocent Drinks case study: capitalizing on the health trend in the smoothie category
Introduction
This case study on Innocent Drinks forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on the company's achievements as it copes with reces...
Innocent Drinks: seven strategy lessons from the setbacks of Europe’s biggest smoothie maker
Innocent Drinks rocketed from start-up to over $200 million in retail sales within eight years, creating a brand new category in Europe – fruit smoothies – and enjoying premium prices.
But between 2007 and 2009 its sales plunged by 29% (Neilsen), an...
Smoothies - UK - September 2010
The smoothies category has seen its exponential growth – driven by the success of Innocent – checked in the past three years, with the economic downturn seeing many consumers switching to cheaper alternatives such as pure fruit juices....













