UK: Innocent Drinks launches Squeezies for children
UK smoothie company Innocent Drinks has expanded its portfolio to include a beverage designed for children.
Squeezies are made from 100% crushed fruit in a squeezable puree and contain no artificial colourings, additives, preservatives or added sugar, the company said yesterday (27 April).
The product has been manufactured for children as a snack and is packaged in a 40ml tubes, available in six packs.
Earlier this month Innocent sold a share of "between 10% and 20%" in its company to The Coca-Cola Co for GBP30m (US$44.5m).
The funds will be used to "help fund the mission to get more natural healthy products to more people across Europe", Innocent said.
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