UK: Innocent Drinks calls VAT on smoothies "absurd"

By just-drinks.com editorial team | 22 November 2010

The co-founder of the UK's leading smoothie-maker, Innocent Drinks, has said it is "absurd" that smoothies should be subject to value added tax at the full rate.

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The co-founder of the UK's leading smoothie-maker, Innocent Drinks, has said it is "absurd" that smoothies should be subject to value added tax at the full rate.

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Smoothies - UK - September 2010
The smoothies category has seen its exponential growth – driven by the success of Innocent – checked in the past three years, with the economic downturn seeing many consumers switching to cheaper alternatives such as pure fruit juices....

Bottled Water - United Kingdom
Struggling economic times combined with poor weather conditions contributed to the slowdown in bottled water sales in 2010, as total volume sales dropped from 2% in 2009 to under 2% in 2010. The industry also faces continual attacks from environmenta...

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Since Unilever launched the Vie brand in Sweden in 2007 sales of smoothies have exploded and the number of brands has increased rapidly. Manufacturers have managed to position smoothies as healthy products without any additives and full of vitamins. ...

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