Product Launch - UK: Innis & Gunn Lager

By | 10 April 2013

Click through to view an image of the new lager pump clip

Click through to view an image of the new lager pump clip

view 1 related image

Innis & Gunn Lager

Category - Beer, lager, draught, 4.6% abv 

Available - From today (10 April)

Location - On-trade on draught only in the UK until September/October, then bottles to be released into off-trade.

Price - Not available  

Distribution - Innis & Gunn  

Scottish brewer Innis & Gunn is moving away from its core range of oak-aged beers, with the launch of an unoaked Helles-style lager to celebrate the company's 10th anniversary.

The 4.6% beer, being launched in the UK on-trade today (10 April), will be the first release in a series of unoaked craft products, the brewer said. It is described as a "well-balanced lager with a clean, crisp finish", using Super Styrian and Styrian Goldings hops. 

Dougal Sharp, founder and master brewer at Innis & Gunn said: "I wanted to give our consumers a refreshing but flavourful lager that would deliver a really rewarding taste experience in the same way they’ve grown to expect through our oak-aged beers." 

Expert analysis

Beer in the United Kingdom

In 2011 beer sales remained weak due to the ongoing and growing consumer concern about government spending cuts on jobs and incomes, which continues to constrain consumer spending. Total volume sales of beer declined by 5%, a more dramatic decline compared to the previous year and slightly sharper than the review period total volume CAGR. This was due to ongoing beer tax increases in March, with beer seeing excise duty increased two percentage points above the level of inflation at 5%. This tax...

Sectors: Beer & cider, Product launches

There are currently no comments on this article

Be the first to comment on this article

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page