RESEARCH: Indian summer drives soft drinks forward

By just-drinks.com editorial team | 10 July 2003

The unusually long and hot summer of 2002 may have brought with it many problems, but it was actually very good news for India's soft drinks market. According to data released today by beverage analyst Canadean consumption leapt by 13% in the country as consumers sought to quench their considerable thirsts.

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The unusually long and hot summer of 2002 may have brought with it many problems, but it was actually very good news for India's soft drinks market. According to data released today by beverage analyst Canadean consumption leapt by 13% in the country as consumers sought to quench their considerable thirsts.

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