INDIA: India Tata Tea keeps friends and enemies close
India's Tata Tea has shown an interest in acquiring more beverage brands to tap growing consumer demand for health drinks.
Tata Tea, the world's second-biggest branded tea firm, has conditionally agreed to sell its 30% stake in Energy Brands, which it bought last year, for US$1.2bn to Coca-Cola Co.
The company however, admitted to also competing with Coca-Cola in other markets where it is looking to buy specialty teas and beverages.
A spokesperson from Tata Tea, said: "We increasingly bump into them (Coke) and compete with them. If you look at Coke's recent acquisitions, like Fuze and Glaceau, they're buying them for the same reasons that we consider."
Tata Tea, which has acquired herbal and fruit tea brands in eastern Europe and the US, recently bought nearly 26% in India's Mount Everest Mineral Water and has made an open offer to buy a further 20%, according to reports.
Meanwhile, Tata Tea is expanding its presence in Coke's home market, where it recently signed a deal with Yum Brands Inc.'s Taco Bell for Tetley iced tea. Recent press speculation suggests that the deal could be extended to other Yum companies such as Pizza Hut and KFC.
"We're looking at all opportunities," confirmed the spokesperson.
Continuity of brand message may be sound marketing practice, but Annette Farr wonders whether Coke's Christmas advertising chimes with the times. Rather than re-running old ads, she suggests Coke coul...
Beverages claiming health benefits have become a key product development area for soft drinks companies, and as consumers look to "detox" following holiday excess, January is the perfect time to intro...
Coca-Cola has dismissed recent media reports suggesting it plans to drop its 'hunk' from this year's Diet Coke advertising campaign in the UK....
The Energy Resources Institute (TERI) of India has cleared Coca-Cola India of allegations that its manufacturing plants were polluting nearby water resources....
Yoga-inspired apparel company Lululemon Athletica it has removed claims that CSDs like Coke and Pepsi will be known as "the cigarettes of the future" from its corporate manifesto....
Soft drinks giant Coca-Cola has renewed its contract with fastfood restaurant operator CKE Restaurants, signing a multi-year contract....
RTD coffee producers are broadening consumption opportunities for their products in a move to overcome the perception that coffee is unhealthy, according to an industry report....
Coca-Cola North America and the National Heart, Lung, and Blood Institute (NHLBI) have teamed up in a campaign to highlight the dangers of heart disease to US women....
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard offloads Domecq brandies, wines
- Remy snaps up Seattle's Westland Distillery
- Beam Suntory opens global headquarters in Chicago