US: Increased marketing spend raises sales, hampers profits in Boston Beer Company Q1
By just-drinks.com editorial team | 6 May 2011
The Boston Beer Company has seen its Q1 profits hammered by "increased investments in advertising, promotional and selling expenses", which helped increase sales in the period.
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The Boston Beer Company has seen its Q1 profits hammered by "increased investments in advertising, promotional and selling expenses", which helped increase sales in the period.
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