UK: InBev to increase focus on Scotland, Ireland
Interbrew UK said yesterday that it has made a number of internal changes to its marketing team to increase focus in Scotland and Ireland, and also to provide additional resource and support for new additions to the brewer's brand portfolio.
The company has created the position of director of marketing, Scotland & Ireland. Sandra Mitchell, currently head of marketing core lager, has been promoted to this new role and she will have responsibility for overseeing and developing marketing activity for all brands within the Interbrew UK portfolio specifically in those two regions.
Mitchell joined Bass Brewers, which was subsequently acquired by Interbrew, six years ago from United Distillers.
Following Mitchell's appointment, Kirsty Hunter has been appointed marketing controller, Scotland and will be responsible for the strategy of all the company's brands in Scotland. She has been working for the last ten months on developing Interbrew UK's speciality beer, ale and stout portfolio at the brewer's Luton headquarters but returns to Glasgow's Wellpark Brewery in her new role. Hunter and the established marketing team in Ireland will all report to Mitchell.
In a separate move, Andrew Waddel switches to marketing manager for Stella Artois from his role as marketing manager for Castlemaine XXXX. Waddel joined Interbrew UK in 2001 as brand manager on Stella Artois, having previously worked on the Anchor brand with New Zealand Milk. Waddel's move has led to the recruitment of Jon Sampson as Castlemaine XXXX marketing manager.
Following Hunter's move back to Scotland, Iain Starkey Interbrew UK's export brands manager, has been appointed to the role of senior brand manager for Ales and Stouts, but will also retain his existing responsibility for export business.
Matthew Walmsley, currently working on the speciality beers, ales and stouts team, as marketing manager — new brands with specific responsibility for Stella Artois innovation.
Vijay Bhardwaj has also been appointed to the role of take home marketing manager for new brands including Beck's, which will be incorporated into Interbrew UK's portfolio in August when the brewer assumes the UK distribution rights from Scottish & Newcastle.
Interbrew UK's marketing director, Phil Rumbol, said: "These changes are two-fold. They reflect the progress Interbrew UK is continuing to make in Scotland and Ireland by providing a dedicated resource to focus on these areas, and also take into account the expansion of our portfolio both through the acquisition of the Beck's brand and new brand development activity which has already seen the addition of Brahma® and Artois Bock in the first half of this year."
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