BELGIUM: InBev takes Lowenbrau to India
InBev has confirmed reports that it is to release its Lowenbrau beer brand in the Indian market.
The global brewer was responding to reports in the country's Economic Times this week, saying that the beer will be InBev's first offering to the Indian market. The move follows InBev's entry into the Indian beer market in May this year, when it took a 49% stake in a joint venture with local drinks company the RKJ Group.
Speaking to just-drinks today (24 July), a spokesperson for InBev confirmed that Lowenbrau will mark the brewer's first foray into the country. "We are looking to Lowenbrau as our entry brand into India at some point before the end of this year," the spokesperson said. "Our analysis of the (Indian) market has shown that the brand will be a good start for us (in the country)."
The spokesperson declined to give specific details behind the decision as well as elaborating on which Indian markets will initially stock the brand.
When asked whether other InBev international brands would follow Lowenbrau into the market, the spokesperson said: "Our other brands are still under review. Their release in India is dependent on further analysis." While the Economic Times had suggested that Stella Artois and Beck's would follow Lowenbrau, the spokesperson said: "We are still awaiting further analysis.
"Our investment in India is a small initial step, but we believe it (the Indian market) has great potential in what will be an important beer market over time," the spokesperson concluded.
InBev UK has countered an accusation by brewer and pub group Young's that its Stella Artois beer brand has lost its premium status....
The trading of shares in Beijing Yanjing Brewery has been suspended today (18 January)....
Young's has delisted InBev's Stella Artois brand from its pubs, claiming the beer "wasn't premium enough"....
InBev has confirmed plans to hike its beer prices in China due to offset the soaring costs of materials....
Saigon Beer Alcohol Beverage Corp (Sabeco) is looking for a foreign brewer to invest in the Vietnamese company, according to local reports....
The future bodes well for spirits companies, according to an analyst, although brewers will find 2008 tough going as commodity prices remain high....
Anheuser-Busch has confirmed details of its regular quarterly dividend....
Heineken has lined up the launch of its BeerTender home draught beer system in the US....
- Comment - Diageo Spins the Guinness Wheel... Again
- Diageo's Labels Give Industry Something to Digest
- Comment - 'Craft' and the Danger of 'Romance Copy'
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Who should Stock Spirits Acquire?
- Diageo lines up UK innovations push
- Craft is an 'abused' term - Pernod Ricard exec
- SPI Group 'disappointed' over Stolichnaya ruling
- Pernod Ricard queries nutritional label use
- Diageo's Guinness Golden Ale
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Champagne: Less Than Bubbly
- Beer Market Insights Africa 2014
- ALDI 2015: Radically transforming Anglo Saxon grocery markets