InBev is looking to invest up to EUR60m (US$82.8m) in operations at three of its European breweries.

The Belgium-based beer giant confirmed today (10 September) that it will plough the money into its Hoegaarden, Jupille and Leuven breweries, based in its home market, over the next 12 months. The move is in response to "the international success of Stella Artois and Hoegaarden, the growth of Jupiler in The Netherlands and successful brand innovations", the company said.

While Hoegaarden will become exclusively a white beer brewer as part of the changes, Jupille will see its capacity increased through the transfer of white beer production to Hoegaarden. At the Leuven facility, meanwhile, InBev will ramp up its export capability with investments in brewing and packaging capacity.

"We are very proud that our Belgian brands appeal to consumers' tastes worldwide, as this has a very positive effect on our home operations," said Sabine Sagaert, InBev's BeLux president. "In particular, this decision reinforces the brewing and logistics capacity in Belgium and constitutes a fresh start for white beer brewing in Hoegaarden."

Late last year, InBev secured an import deal with Anheuser-Busch for its premium European beers in the US. A-B now handles the importing, sales and promotions of InBev's Stella Artois, Beck's, Bass Pale Ale, Hoegaarden and Leffe brands in the country.