InBev has launched its flagship brand Stella Artois in Brazil.

The beer is to be produced at InBev's brewery in the São Paulo region and initially will be available on draught in that area. In due course, the brand will be rolled out in its long-neck bottle.

Stella Artois is one of the group's three global flagship brands and is sold in more than 80 countries.

The Brazilian launch follows the success the brand has achieved since its launch in Argentina last November, InBev said yesterday (28 June).