UK: InBev launches Peeterman Artois push
InBev UK has launched a nationwide advertising campaign for its Peeterman Artois brand.
The company, the UK arm of Belgian brewing giant InBev, has developed a poster campaign for the 4% abv beer, part of its niche Brasserie Artois stable.
The campaign features four different, colourful illustrations of the word "Artois", each with its letters arranged to spell out "4%", alongside the image of a branded glass of Peteerman Artois.
Jon Sampson, marketing manager for Brasserie Artois at InBev UK, says: "We are driving home the message that Peeterman Artois is something new and different from the Artois family.
"The campaign plays on the 4% abv because Peeterman Artois appeals to consumers looking for an easy-drinking beer, but who don't enjoy typical standard lagers, so it's an important detail for those discovering the beer for the first time."
The campaign will run until 20 November.
InBev has posted a strong lift in profits for its first quarter. The global brewer said today (10 May) that net profit for the first three months of this year leapt by 69% year-on-year, reaching EUR28...
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InBev is continuing to consider possible acquisitions in Latin America....
Beijing Yanjing Brewery has posted a significant rise in profits in its first quarter report....
InBev has said that it has "no plans" to restart the tender for the outstanding shares in Argentina-based brewer Quinsa....
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Three brewers have been slapped with fines totalling over EUR270m (US$367.5m) after being found guilty of cartel activities in Holland....
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