InBev UK has launched a nationwide advertising campaign for its Peeterman Artois brand.

The company, the UK arm of Belgian brewing giant InBev, has developed a poster campaign for the 4% abv beer, part of its niche Brasserie Artois stable.

The campaign features four different, colourful illustrations of the word "Artois", each with its letters arranged to spell out "4%", alongside the image of a branded glass of Peteerman Artois.

Jon Sampson, marketing manager for Brasserie Artois at InBev UK, says: "We are driving home the message that Peeterman Artois is something new and different from the Artois family.

"The campaign plays on the 4% abv because Peeterman Artois appeals to consumers looking for an easy-drinking beer, but who don't enjoy typical standard lagers, so it's an important detail for those discovering the beer for the first time."

The campaign will run until 20 November.