UK: InBev launches Beck's Vier push
InBev UK is planning a fresh advertising push behind its Beck's Vier brand in the UK, the brewer has said.
The company announced the "heavyweight" national campaign for the 4% abv beer brand today (19 September). Beck's Vier will be supported with an outdoor and online campaign as well as adverts in publications including The Guardian and GQ.
Beck's Vier marketing manager Richard Ingram insisted the brand has already been a "major hit" with consumers since its launch six months ago.
He said: "We're ensuring the roll-out gathers even more momentum with this first burst of consumer advertising."
InBev UK declined to reveal how much it was spending on its latest push behind Beck's Vier but said the campaign forms part of its GBP12m (US$22.6m) investment behind the Beck's family this year.
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