UK: InBev launches Artois Bock campaign
InBev UK is supporting the on-trade roll-out of its Artois Bock brand with a national press advertising campaign.
The six-week campaign will run from early-October. Artois Bock, first brewed in Leuven in 1892, is the latest addition to the brewer's specialty beer portfolio in the UK. The brand is being made available on draught to selected outlets, with only 1,000 fonts available in total.
The ads, to be placed in national newspapers including The Times, The Sunday Times, The Guardian, Observer, The Independent and the Daily Telegraph, celebrates the life and achievements of a 19th Century maverick brewer, Edmond Willems, who pioneered the brand almost 120 years ago.
"The strategy for the roll out of Artois Bock in the on trade will reinforce the brand's superior quality and this will be further supported by the high quality advertising campaign," said InBev UK marketing director Phil Rumbol. "The launch of Artois Bock came about through the discovery of the Edmond Willems' original recipe in the Brasserie Artois archives in Leuven. The nature of the campaign will strike a chord with beer drinkers who will appreciate his achievements and the unique brewing heritage of the brand."
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
InBev has extended the deadline for the receipt of acceptances for the recommended offers of USD33.41 in cash for the remaining shares and Securities that it does not already own in SUN Interbrew (SIL...
InBev said yesterday that its General Shareholders Meeting of April 26, 2005 approved the annual accounts 2004, as well as the gross dividend of €0.39 proposed by the board of directors....
InBev, the world's largest brewer by volume, said it has achieved overall organic volume growth of 4.1% in the first quarter of 2005, to 47.3m hectolitres, despite tough conditions in the US and Weste...
Stella Artois is to launch a new global advertising campaign, according to press reports....
InBev has sold its majority stake in Bosnia's Uniline brewery, according to local reports....
InBev has made an offer to acquire the remaining minority interests in its Russian business SUN Interbrew Ltd (SIL) that it doesn't own, at a price of US$33.41 in cash per security....
The Bosnian government has put a majority stake in the country's brewery Banjalucka Pivara up for sale. Previous efforts to privatise the brewer have failed....
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Global Travel Retail - What is the Grey Market?
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard pairs Usain Bolt with Mumm Champagne