UPDATE: InBev joy at A-B US deal
InBev has hailed its deal with Anheuser-Busch in the US as an opportunity to increase the presence of its brands across the country.
The two brewers yesterday (30 November) announced that A-B will become InBev's exclusive distributor for a number of the Belgian brewer's premium European beers in the US.
"Building our global brands has been a precise strategy for InBev, so we are very pleased with the deal," a spokesperson for InBev told just-drinks today. "With access to Anheuser-Busch's distribution network, our brands will be able to reach more US consumers."
When the agreement was unveiled yesterday, specific details were not made available. The spokesperson declined to add to this, saying only that "it's a long-term agreement".
The spokesperson also declined to give details of how the agreement came about, noting only that the two companies already have a similar agreement in Canada. "The lines of communication are already open," the spokesperson said.
From 1 February, A-B will import, sell, promote and distribute Stella Artois, Beck's, Bass Pale Ale, Hoegaarden, Leffe and other select InBev brands. InBev's Canadian brands, including Labatt Blue and Labatt Blue Light, as well as Brahma, are not included in the agreement, and will continue to be marketed and sold by InBev USA.
When asked about any further agreements in other markets between the two in the future, the spokesperson said: "This is a distribution agreement for the US. At this stage, we have no further plans (with A-B)."
Budweiser has announced it will be renewing its partnership with The Premier League, the UK's top flight football league, with the renewed deal commencing 1st June 2007....
Czech brewing company Budejovicky Budvar is considering plans to distribute Carlsberg beer in the Czech Republic....
Top executives at Anheuser-Busch were in bullish mood at the recent BUD Investor Conference held in St Louis, giving an optimistic outlook for the US brewing giant's future prospects, both in the US a...
Boston Beer Co. has started rolling out Samuel Adams beer from the brewery that previously made Rolling Rock....
Royal Grolsch stock has been downgraded, despite its continued success in the US....
Anheuser-Busch has stopped making its drink Spykes due to its "limited volume potential and unfounded criticism"....
InBev UK has launched an advertising campaign for La Famille Artois focussing on the heritage of the family brand....
InBev has finally made its move into the Indian beer market....
- Craft spirits shake-out will be just the beginning
- The decline of the flagship beer brand - Comment
- Job cuts not the whole story at AB InBev - Comment
- How Treasury is rewriting the rule book - Comment
- Interview- Veltins export manager Udo Bruns
- Diageo revamps Gordon's gin bottle in UK
- Diageo brands need "fixing and nurturing" - TWE
- Craft Brew Alliance poised for AB InBev takeover?
- SAB shareholders granted AB InBev vote split
- Pernod deal rescues Corby's FY
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages