INDIA: InBev calms India quality control fears
InBev has played down reports from India that it is having quality issues over the domestic brewing of its Lowenbrau beer brand.
A report in The Economic Times today (25 February) claimed that InBev has been forced to delay the market entry of Lowenbrau due to its global quality team failing to approve the locally-produced Lowenbrau.
Speaking to just-drinks today, however, a spokesperson for the brewer said: "When you start local production, you have to run many tests - we're still in that process.
"We never wanted to commit to a time schedule (for the release of locally-produced Lowenbrau in the country)," the spokesperson said, adding only that the launch can be expected "within the coming months".
"It's quality over time," the spokesperson continued. "We will take as long as we need to get the quality of our products perfect."
InBev finally entered the Indian beer market last year, when it set up a "long-term joint venture agreement" with the RKJ Group. The global brewer took an initial 49% stake in the venture with the option to increase its participation at a later date.
While Lowenbrau represents InBev's first real entry into the Indian market, the spokesperson said that there are no concrete plans in place for the future. "We'll see how things go in India, as part of a phased approach both for our brands and for the geographic presence of our brands around the country." The spokesperson concluded.
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