InBev has appointed a head for its operations in central Europe.

The brewer confirmed today (20 March) that Eric Lauwers will become president of is business unit in Germany, Austria and Switzerland. Lauwers, 42, moves from his previous position as general manager of InBev in the Netherlands. He joined the brewing giant in 2000 as marketing director for its home market in Belgium.

A fluent German speaker, Lauwers, who originally hails from Belgium, will assume his new post on 26 March. Lauwers will be charged with improving InBev's performance in Germany through its Beck's, Hasseröder and Franziskaner beer brands, as well as increasing the efficiency between sales and production.

No-one was available for further comment at InBev Deutschland when contacted by just-drinks.

Late last year, InBev completed the sale of Dinkelacker-Schwaben Bräu in the country. The brewer is keen to cut costs in Germany as it looks to revitalise its operations in what is a tough market.