EUROPE: InBev brings in central Europe chief
InBev has appointed a head for its operations in central Europe.
The brewer confirmed today (20 March) that Eric Lauwers will become president of is business unit in Germany, Austria and Switzerland. Lauwers, 42, moves from his previous position as general manager of InBev in the Netherlands. He joined the brewing giant in 2000 as marketing director for its home market in Belgium.
A fluent German speaker, Lauwers, who originally hails from Belgium, will assume his new post on 26 March. Lauwers will be charged with improving InBev's performance in Germany through its Beck's, Hasseröder and Franziskaner beer brands, as well as increasing the efficiency between sales and production.
No-one was available for further comment at InBev Deutschland when contacted by just-drinks.
Late last year, InBev completed the sale of Dinkelacker-Schwaben Bräu in the country. The brewer is keen to cut costs in Germany as it looks to revitalise its operations in what is a tough market.
The global market for premium beer is set for further strong growth over the coming six years, according to a recent report published by just-drinks, but there will be marked variations in the growth ...
Grupo Modelo has had its share coverage lifted....
InBev is looking to invest up to EUR60m (US$82.8m) in operations at three of its European breweries....
SABMiller has played down suggestions that it is mulling acquisitions in Germany....
InBev has reported a strong showing in its second quarter, despite "challenging conditions" in both the UK and US....
Beer appears to be the alcoholic drink of choice in the developing BRIC markets, according to a series of recent reports....
InBev has remained silent on speculation that it may look to buy Budejovicky Budvar in the Czech republic....
InBev has stayed silent on recent media speculation that Raja Mukerji will join its joint venture with RJ Corp in India....
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- The post-Brexit winners and losers - Analysis
- Is there a future for the global beer brand?
- Non-Scotch Whisky Essentials, Part II
- The UK Referendum - just-drinks Live Blog
- Aldi dealt alcohol sales blow in Australia
- Ex-William Grant CEO Stella David re-joins Bacardi
- UK spirits producers braced for Brexit impact
- Maxxium eyes US$1.4bn opportunity in UK spirits
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Spirits and Wine: Corporate Overview
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends