InBev USA has appointed a new agency of record for its Stella Artois, Beck's, Bass, Brahma and Rolling Rock beer brands.

The US unit of the global brewer said yesterday (15 February) that TracyLocke will handle on- and off-trade promotions for the brands, following a review of its promotions.

Late last month, InBev USA upped its presence at the Sundance Film Festival, through Stella Artois' position as official beer for the event.