InBev has appointed Steve Cahillane as chief commercial officer, effective August 1st. Steve succeeds Brent Willis, who was recently named zone president Asia Pacific.

Steve Cahillane joined InBev in 1999, serving as president Labatt USA from 2001 until 2003, and most recently holding the position of business unit president for Interbrew UK and Ireland. He has more than ten years of experience in the alcohol-beverage industry, including General Manager of The Coors Distribution Company.

John Brock, CEO for InBev, said: "I look forward to working closely with Steve, as we continue to develop our global commercial strategy and take InBev from biggest to best. His extensive experience in our industry, including the years spent running his own company, will serve him well in his new position, as well as in his role as a member of the executive board of management."