In the Spotlight - Brown-Forman
By Michelle Russell | 13 March 2009
A consumer shift to lower-price Bourbon has begun to eat into Brown-Forman's flagship Jack Daniel's and Southern Comfort brands, but several analysts believe the US drinks group remains in decent shape for the longer term, writes Michelle Russell.
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A consumer shift to lower-price Bourbon has begun to eat into Brown-Forman's flagship Jack Daniel's and Southern Comfort brands, but several analysts believe the US drinks group remains in decent shape for the longer term, writes Michelle Russell.
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