A new trade group to promote genuine imported beers has been formed, according to press reports. The Grocer said yesterday that a meeting organised by Budweiser Budvar last week led to the formation of the trade group.

The trade publication said that the meeting was also attended by Adnams, Bavaria Beer, James Clay, Refresh, Ubevco and CGA Centro.

The new group will campaign about brewed-at-source issues and will run joint marketing campaigns, the Grocer added.