INDIA: IMFL market to be Bacardi's next move

By Sarah Diston | 23 April 2001

Bacardi International has bought over three of its grain-based Indian-made foreign liquor (IMFL) brands to replace Whyte and Mackay in its 51:49 venture with Radico Khaitan. By introducing the Whyte Hall, Genesis and Royal Peg brands, Bacardi is not only hoping to create a dent in the whisky segment but this latest venture with Radico means that Bacardi will also a position to tap the IMFL market with Whyte and Mackay's three whisky brands.

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Bacardi International has bought over three of its grain-based Indian-made foreign liquor (IMFL) brands to replace Whyte and Mackay in its 51:49 venture with Radico Khaitan. By introducing the Whyte Hall, Genesis and Royal Peg brands, Bacardi is not only hoping to create a dent in the whisky segment but this latest venture with Radico means that Bacardi will also a position to tap the IMFL market with Whyte and Mackay's three whisky brands.

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