CARIBBEAN: Illva Saronno signs Monarq Group as distributor
By just-drinks.com editorial team | 4 October 2010
 |
Disaronno goes to Monarq Group in the Caribbean |
Illva Saronno has signed a deal for Monarq Group to distribute its brands, including Disaronno and Tia Maria, in the Caribbean.
Monarq will handle all of Illva Saronno's drinks brands in domestic and travel retail markets in the Caribbean, the companies said in a joint statement today (4 October). Illva Saronno previously distributed its own portfolio in the region, Monarq Group founder Robert de Monchy told just-drinks.
"The change was made because Illva was looking for a one-stop shop for this region with different characteristics in each of the islands," said de Monchy. "Illva identified that they were looking for a dedicated regional distributor with a hands-on approach and in-depth knowledge of the Caribbean.
"Tia Maria's Jamaican heritage forms an excellent platform for further expansion in the Caribbean," he added.
Illva Saronno's director for the Americas, Francesco Leccisi, said: "Monarq Group has a proven track record in building brands; this is especially important for Tia Maria which has recently changed ownership." Monarq already handles Heineken, Taittinger and Bols.
Pernod Ricard sold coffee liqueur brand Tia Maria to Italy-based Illva Saronno for EUR125m (US$177.7m) in 2009.
Companies: Disaronno, Pernod, Ricard, Heineken, Bols
View next/previous articles
4 Oct 2010 -
Currently reading -
CARIBBEAN: Illva Saronno signs Monarq Group as distributor
4 Oct 2010 -
4 Oct 2010 -
Related research
Pernod Ricard in Spirits - World
Pernod Ricard was the world’s second biggest global spirits player in 2010, just behind Diageo. Thanks to a strong portfolio of brands, the company should overtake its long-term rival in 2011. The profile looks at how this has been possible and what ...
In 2010, Pernod Ricard has put greater emphasis on its wine portfolio, creating a new brand owning company to manage its leading wine brands including Jacob’s Creek. The profile looks at its current position and what it needs to do to move up the glo...
Spirits - Global Group of Eight (G8) Industry Guide
Datamonitor's Spirits - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Spirits industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia and Japa...
There are currently no comments on this article
Be the first to comment on this article