USA: If your brand is targeted at adults, why would you need to know anything about kids?

By Company Press Release | 7 July 2000

Or do you? With the growing plethora of consumer choices available, brand managers find themselves fighting a cutthroat war to win new customers to their brand. While most would think of winning over consumers from a competitor, some savvy advertisers have decided to hit below the belt, literally.

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Or do you? With the growing plethora of consumer choices available, brand managers find themselves fighting a cutthroat war to win new customers to their brand. While most would think of winning over consumers from a competitor, some savvy advertisers have decided to hit below the belt, literally.

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