USA: If your brand is targeted at adults, why would you need to know anything about kids?
Or do you? With the growing plethora of consumer choices available, brand managers find themselves fighting a cutthroat war to win new customers to their brand. While most would think of winning over consumers from a competitor, some savvy advertisers have decided to hit below the belt, literally.
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- Pernod Ricard's H1 performance by region - Focus
- Heineken's FY performance by region - Focus
- Carlsberg's full-year performance by region
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- Asahi Group lines up Grolsch, Meantime, Peroni buy
- Pernod Ricard targets US through unit, exec switch
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- Diageo completes wine category exit in US
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- Emerging Drinks Industry Trends
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