USA: ID Checking Effective in Reducing Underage Drinking, According To Brewer Survey

By Company Press Release | 31 May 2000

The vast majority of Americans (86%) believe that ID Checking is an excellent or good way to reduce underage drinking, according to a recent Anheuser-Busch survey that assessed Americans' views of ID Checking effectiveness. The survey is part of an ongoing public education campaign to reduce incidences of underage drinking.The poll, conducted by the Data Development Corporation, reveals that Americans have witnessed efforts firsthand to combat underage drinking. In fact, 9 in 10 young adults (aged 21-39) say they have been "carded" when making an alcohol purchase, indicating that bartenders and alcohol beverage retailers are checking IDs and are doing their part. Further, 93% agree that alcohol retailers should be trained to spot fake IDs."According to the U.S. Department of Transportation, teen drunk driving fatalities are down 65% since 1982, the lowest number since record keeping began," says Francine Katz, vice president of Consumer Affairs at Anheuser-Busch. "These historical low levels show how retailers, parents and youths themselves can all make a difference in decreasing incidences of underage drinking."The poll findings also indicate that when it comes to celebrities' real ages, Americans want "proof." When asked to pick the one celebrity of legal drinking age most likely to be asked for ID when purchasing alcohol, youthful-looking Leonardo DiCaprio was picked by more than half (55%) of Americans, followed by Will Smith, Winona Ryder and Gwyneth Paltrow. And, 30% want to personally check Cher's ID to learn her true age, followed by Dick Clark (19%), Raquel Welch (15%), Zsa Zsa Gabor (15%) and Paul Newman (8%).

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The vast majority of Americans (86%) believe that ID Checking is an excellent or good way to reduce underage drinking, according to a recent Anheuser-Busch survey that assessed Americans' views of ID Checking effectiveness. The survey is part of an ongoing public education campaign to reduce incidences of underage drinking.The poll, conducted by the Data Development Corporation, reveals that Americans have witnessed efforts firsthand to combat underage drinking. In fact, 9 in 10 young adults (aged 21-39) say they have been "carded" when making an alcohol purchase, indicating that bartenders and alcohol beverage retailers are checking IDs and are doing their part. Further, 93% agree that alcohol retailers should be trained to spot fake IDs."According to the U.S. Department of Transportation, teen drunk driving fatalities are down 65% since 1982, the lowest number since record keeping began," says Francine Katz, vice president of Consumer Affairs at Anheuser-Busch. "These historical low levels show how retailers, parents and youths themselves can all make a difference in decreasing incidences of underage drinking."The poll findings also indicate that when it comes to celebrities' real ages, Americans want "proof." When asked to pick the one celebrity of legal drinking age most likely to be asked for ID when purchasing alcohol, youthful-looking Leonardo DiCaprio was picked by more than half (55%) of Americans, followed by Will Smith, Winona Ryder and Gwyneth Paltrow. And, 30% want to personally check Cher's ID to learn her true age, followed by Dick Clark (19%), Raquel Welch (15%), Zsa Zsa Gabor (15%) and Paul Newman (8%).

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

US: Anheuser declares dividend
Patrick Stokes, president and chief executive officer of Anheuser-Busch Companies, has said that the company's board of directors has declared a regular quarterly dividend.

RESEARCH: UK women lead alcohol consumption rise
Alcohol intake amongst young female adults in the UK continues to rise and shows no signs of abating, according to a recent report.

US: Billionaire buys into Anheuser-Busch
Berkshire Hathaway Inc., the holding company of billionaire Warren Buffett, has acquired a significant stake in Anheuser-Busch.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page