Japanese drinks group, Ichinokura, is to begin exporting Sake to South Korea through the Lotte drinks and retail group, following a reduction in alcohol taxes there. It is the first time the distiller, based in the Miyagi region, has exported Sake. The Lotte Chilsung Beverage Company is to distribute three types of Sake to its affiliated Lotte department stores as well as 7-Eleven outlets. Ichinokura is expecting a boost in Sake sales this summer with the World Cup Finals being held in both countries.