US: ICBA adopts child marketing guidelines

By just-drinks.com editorial team | 22 May 2008

The International Council of Beverages Associations (ICBA), the worldwide trade association representing the non-alcoholic beverage industry, has adopted guidelines on marketing to children.

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The International Council of Beverages Associations (ICBA), the worldwide trade association representing the non-alcoholic beverage industry, has adopted guidelines on marketing to children.

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