US: ICAP report probes alcohol education effects
A new report has been released by the International Centre for Alcohol Policies (ICAP). "Alcohol Education and Its Effectiveness" focuses on the importance of education in addressing alcohol problems.
The report, issued last week, demonstrates that targeted interventions based on realistic and defined goals, are effective in reducing the risk of harm, especially when conducted in partnership between the public and private sectors.
"Our report seeks answers to a central question - do education measures work?" said Marcus Grant, president of ICAP. "And the short answer is - yes, they can work, but some approaches show more promise than others."
The first lesson from the report is that targeted interventions for potentially "at-risk" populations, such as young people, pregnant women or native communities, more effectively raise awareness than broad programs aimed at the population as a whole.
The second message, especially valid for young people, is that these interventions are most successful when they involve families, peers and reach out to the broad community.
"Education needs to be relevant to people's lives," adds Dr. Grant. "You need to be able to relate to the advice you are given. Attitudes, especially among young people, strongly influence whether education is effective."
Successful alcohol education combines formal approaches with informal influences, the institute said. It begins with defined and realistic goals that are targeted to a well-defined audience. Like any measure, education cannot stand on its own. Alcohol education is part of the larger picture along with legislation, enforcement and other policy and prevention efforts.
The ICAP report is the sixteenth in a series published on alcohol and society. The study draws its conclusions based on a survey of a large and growing body of scientific literature.
Established in 1995 to promote global public/private partnership in the area of alcohol policy, ICAP is supported by 10 major international beverage companies.
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
Brasserie Kronenbourg has clarified earlier reports about its entry into the low alcohol beer sector in France....
Costs relating to alcohol abuse in Sweden are on the rise, according to research out this week....
Police in eastern Kenya have said that at least 24 people died on Saturday after drinking illegally produced alcohol....
According to a recently published study, people who drink alcohol may have a lower risk of developing a type of cancer which affects the lymphatic system known as non-Hodgkin lymphoma (NHL)....
Diageo is calling for facts labels to be placed on alcohol beverages in the US....
Kenyan authorities are to ban beer and spirits advertising from television and billboards in the country, according to a local report late last week....
Post-menopausal women who consume even moderate amounts of alcohol may face an increased risk of breast cancer, according to a comprehensive US study....
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Review of the Year 2014 - Part IV: Spirits
- Comment - The Appeal and Perils of Craft
- Sustainability in Wine - Part I
- Time is Right for Refresco Gerber Exit
- Belvédère to sell assets, streamline portfolio
- Belvedere vodka tie-up over new James Bond film
- Diageo ups focus on China with Mortlach roll-out
- Diageo welcomes verdict on Crown Royal "confusion"
- Bacardi, Pernod Ricard welcome US-Cuba deal
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Tequila Market 2014-2018
- just-drinks on-trend: Craft beer - fortunes and future