UK: Ian Macleod launches Smokehead Extra Black

By just-drinks.com editorial team | 27 October 2008

UK spirits group Ian Macleod Distillers has launched Smokehead Extra Black at the Cannes TFWA.

The limited edition 18-year-old Islay single malt whisky, which was launched at the TFWA World Exhibition today (27 October), was created to appeal to the more "adventurous" drinker, the company said.

A frosted black bottle is dominated with words such as 'deep', 'smoky' and 'earthy', and is, the company says, "not for the faint hearted".

The launch of Smokehead Extra Black forms part of Ian Macleod's on-going five-year sales and marketing strategy to increase their presence, sales and profit in Global Travel Retail.

"Smokehead Extra Black is the natural evolution of the Smokehead brand," said Iain Weir, marketing director for Ian Macleod Distillers. "The strong and peaty flavours of the Malt demand your attention, and it was important that the design reflected this."

Ian Macleod has also launched a travel retail "exclusive" and brand extension to their Glengoyne Highland Single Malt range at the TWFA, with the introduction of Glengoyne 14 Years Old Heritage Gold.

Smokehead Extra Black 18 Year Old Islay Single Malt will be available globally, both domestically and through travel retail outlets with an RSP of GBP68 (US$127).

Sectors: Spirits

Companies: Ian Macleod Distillers