UK: Ian Macleod launches Isle of Skye additions

By just-drinks.com editorial team | 24 June 2008

Ian Macleod Distillers has lined up two limited edition additions to its Isle of Skye blended whisky range.

The 21 Year Old and 50 Year Old variants were unveiled on Skye today (24 June).

The 1,000 limited edition and individually hand numbered Isle of Skye 21 Year Olds will be packaged in a blue and gold Wade porcelain decanter, presented in a blue leather box, while the 400 individually numbered Isle of Skye 50 Year Olds are presented in an oak wood box with gold plate and certificate of authenticity.

"The 21 and 50 Year Old are a response to demand for more premium luxury products across the world particularly from Russia and Asia," said Iain Weir, marketing director for Ian Macleod.

"We will be looking at developing high quality trade and consumer initiatives, including neck collarettes, tailor-made recipe ideas, consumer competitions, online activity and merchandising."

The 21 Year Old Isle of Skye Wade decanters will be available in 70cl worldwide from July and will retail at between GBP150 (US$295) and GBP160. The 70cl 50 Year Old Isle of Skye, meanwhile, will also be available worldwide from July and will retail at between GBP850 and GBP950.

Sectors: Spirits

Companies: Ian Macleod Distillers