UK: Ian Macleod Distillers ups ante in travel retail
Ian Macleod Distillers is set to focus on the travel retail market, introducing two exclusive Scotch offerings to the sector.
The family-owned company said yesterday (22 October) that it will launch Glengoyne Burnfoot, an addition to its Glengoyne Highland Single Malt range, and Smokehead Extra Rare, solely in travel retail.
The move signals an attempt to make the travel retail market a key focus for Ian Macleod Distillers over the next five years.
Designed to attract a new, aspiring audience, Glengoyne Burnfoot takes the original name of the Glengoyne Distillery and its GPS location at its basis. The Scotch will be available in a one-litre bottle at 40% abv, and will retail at a standard global price of around US$50.
"Glengoyne Burnfoot is a whisky that has gone back to the future", said Iain Weir, marketing director of Ian Macleod. "Burnfoot combines almost 200 years of whisky-making expertise with a twist of 21st century creativity. The result is a subtle and complex whisky."
The packaging for Smokehead Extra Rare, meanwhile, maintains the embossed and debossed tin of the original Smokehead Islay Single Malt, but with a colour change from black and white to silver metallic. The bottle is held in a hessian-style drawstring bag with a branded metal tag.
Limited stock of Smokehead Extra Rare is available exclusively through travel retail outlets, with a one-litre bottle retailing at around $55.
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