US: Hydrive recruits cycling champion for ad push
Hydrive Energy has signed cyclist Sam Whittingham as part of an advertising campaign due to break in March.
Whittingham holds the world record for speed cycling having reached a speed of 82.3 miles per hour on a flat course at the World Human-Powered Speed Challenge in Battle Mountain, Nevada in September 2008.
Whittingham will be featured in the Hydrive outdoor, print, POS, and web campaign that is slated to break in March.
"Hydrive's line of energy drinks is all about giving people a healthier way to get energy," says Brian O'Byrne CEO of Hydrive Energy LLC.
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Much has been written about the rapidly developing alcoholic drinks market in India. But the potential in the comparatively undeveloped packaged soft drinks market is nothing short of immense. Ray Row...
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