CHINA: Huiyuan Juice Group appoints CEO as founder moves aside

By | 16 July 2013

China Huiyuan Juice Group has appointed a new chief executive as its founder & president is stepping down from leading the business. 

Daniel Saw, previously Asia president at Campbell Soup Company, took over as CEO at the Beijing-headquartered fruit juice producer yesterday (15 July), the company said. The group's founder, Zhu Xinli, is giving up his role as president, but will remain as Huiyuan's chairman & executive director.

"The board welcomes Mr Saw to the company and extends its sincerest gratitude to Mr Zhu Xinli for his invaluable contribution to the company during his tenure as president," a statement said. 

Saw has around 30 years experience in the beverage and food industry. Prior to Campbell, he was CEO at Lee Kum Kee Sauce Group from 2009 to 2012. He has also worked for Philip Morris International, Kraft Foods International and Cadbury Schweppes in Greater China, South East Asia, Australia and the Pacific Region.

In May, Huiyuan announced it is buying fruit and vegetable juice concentrate and puree maker China Huiyuan Industry Holding for HKD4.94bn (US$636m). Earlier in the year, it revealed plans to diversify into winemaking

Four years ago, the Coca-Cola Co failed in its bid to acquire Huiyuan after China's authorities rejected the deal on competition grounds.

Expert analysis

Consumer Trends in the Soft Drinks Market in China

This report provides the results for the Soft Drinks market in China, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Sectors: Emerging markets – BRIC, HR – personnel, Soft drinks

Companies: Cadbury, Coca-Cola Co

View next/previous articles

Currently reading -

CHINA: Huiyuan Juice Group appoints CEO as founder moves aside

There are currently no comments on this article

Be the first to comment on this article

Related research

Coca-Cola Co, The in Soft Drinks (USA)

The company is looking to solidify its position as the top US soft drinks manufacturer by broadening its portfolio of non-carbonates offerings through deals like purchasing VitaminWater maker Glacéau in 2007, acquiring a minority stake in coconut wat...

The Coca-Cola Co in Health and Wellness (World)

The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled water. This allows the company to benefit from va...

Coca-Cola Co, The in Soft Drinks (World)

The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of nat...

Related articles

just For Subscribers - The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

US: ABA praises public-sector alliance over calorie cuts

The American Beverage Association (ABA) has said a report that claims US soft drinks makers are ahead of a calorie cut-back plan proves public and private sector co-operation can produce "real, tangible results".

Comment - Soft Drinks & Water - Will Shaking the Coca-Cola Bottle Return the Fizz?

Ray Rowlands of Drinksinfo Ltd starts 2014 with a look at the latest attempts by The Coca-Cola Co to reverse declining soda sales in its North American homeland.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page