Hoy Products, Inc., the only producer of ready to drink bottled sugar cane based juices, announced today that its GUARACAÑA line of 100% natural juices have been authorized for sale by Publix, Winn Dixie, and Milams in Florida and are already available for sale throughout Florida. Distribution to Publix and Winn Dixie is being handled by Gourmet Awards. The company is directly distributing to Milams.

Patricia M. Silver, Hoy's CEO, stated: "Consumer reaction is just phenomenal. Guaracaña juices are flying off the shelves. To see such cross elastic market acceptance to a new product that has only been available for a few months confirms Hoy's pricing and growth strategy. This will accelerate Guaracaña's roll out in other markets, both domestic and international."

About Hoy Products

Based in Miami, Florida, Hoy Products, Inc. produces and distributes Guaracaña™ juices, its propriety line of all natural 100% sugar cane based juices. Presently Guaracaña juices are available in six delicious flavors: Guarapo (lime), Guava, Berry, Mango Passion, Paradise Medley and Passion Fruit. Each flavor is excellent as a ready to drink juice as well as a mixer. Hoy has an exclusive patent pending process which enables it to commercially produce sugar cane based juices, which for thousands of years has only been consumed fresh.