GERMANY: Holsten concentrates on what it knows best

By just-drinks.com editorial team | 7 November 2000

German brewer Holsten-Brauerei AG intends to expand its brand portfolio and will concentrate on beer production, said chairman Andreas Rost.More German beer brands are on the shopping list and the brewer has raised DM 75m for further acquisitions.Negotiations are also taking with the UK company Gerber Foods Ltd to buy Holsten's subsidiary Emig, which produces soft drinks and mineral water. Rost said Emig was a "non-core activity" and would be sold imminently. Emig produces brands Hella and St. Michaelis.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

German brewer Holsten-Brauerei AG intends to expand its brand portfolio and will concentrate on beer production, said chairman Andreas Rost.More German beer brands are on the shopping list and the brewer has raised DM 75m for further acquisitions.Negotiations are also taking with the UK company Gerber Foods Ltd to buy Holsten's subsidiary Emig, which produces soft drinks and mineral water. Rost said Emig was a "non-core activity" and would be sold imminently. Emig produces brands Hella and St. Michaelis.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page