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Hogs Back Brewery's Hogstar 

Category - Beer, “craft” lager, unpasteurised, 4.5% abv 

Available - Launching today (3 December) 

Location - UK, in Majestic Wine Warehouses in the south-east, selected stores of Wine Rack, Budgens, Co-op and Booker, and on draught in the on-trade

Price - RRP GBP1.85 (US$3) per bottle 

Distribution (off-trade) - Branded Drinks  

English brewer Hogs Back is today (3 December) launching a new “craft” lager in the UK, as it looks to capitalise on the emerging trend. 

Hogstar, with a 4.5% abv, will be sold unpasteurised in bottles and kegs. The privately-owned Surrey-based firm said the beer has a “distinctive, gently-hopped aroma and a fuller, fruitier taste than many lagers, and shows a good balance between sweetness and bitterness”. 

Rupert Thompson, Hogs Back’s chairman, said: “Hogstar’s launch is right at the beginning of what will be a major and exciting change in the lager market, with many new lagers challenging the old global brands.

"Our aim is to attract a younger drinker interested in a greater depth of flavour and aroma, and we have had a very good response from women as well as men."  

Earlier this year, fellow south-east brewer Fuller's launched its own craft lager, Frontier, while Midlands brewer Marston's also released a craft lager called Revisionist. 

To read an exclusive just-drinks' comment piece on UK brewers looking to capitalise on the wider craft trend, click here.

Expert analysis

UK Beer Market Insights 2013

UK Beer Market Insights 2013

The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing....read more