UK: Highland Spring to sponsor windsurf event

By just-drinks.com editorial team | 25 June 2009

Highland Spring has struck a deal to be the official sponsor of the HIHO Windsurfing Competition 2009. It is the seventh year the bottled water brand has taken the sponsorship.

The week long event, which kicks off on 29 June covers 150 miles across 12 of the British Virgin Islands with racers competing from countries including The UK, The US, France, Denmark, Germany, Australia, Canada, Antigua and Thailand.

Commenting on the sponsorship, Sally Stanley, marketing director of Highland Spring said: "We are thrilled to be continuing our long standing support of such an exciting, world renowned event. The racers train incredibly hard to build stamina for this fast paced event and need to consume up to three litres of water to stay hydrated in the sun."

Sectors: Soft drinks, Water