UK: Highland Spring signs ATP sponsorship deal

By | 30 September 2010

Highland Spring has signed a four-year contract with the ATP

Highland Spring has signed a four-year contract with the ATP

Highland Spring is to be the official sponsor of the Barclays ATP World Tour Finals.

The bottled water firm has signed a four-year contract with the ATP until 2013, the firm said today (30 September). Financial details behind the tie-up were not disclosed.

The tennis tournament takes places in London at the O2 from 21-28 November.

Claire Wilson, head of sponsorship at Highland Spring, said: "The Barclays ATP World Tour Finals is one of the biggest events on the international sporting calendar and provides a fantastic platform for Highland Spring to strengthen its association with tennis."

A Highland Spring Hot Shots Tour will form part of the 'Fan Zone' at The O2 where visitors can play some tennis.

Highland Spring is sponsor to Andy Murray, Jamie Murray and Judy Murray, and official water supplier to the Lawn Tennis Association.

Sectors: Marketing – advertising & promotions, Soft drinks, Water

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