UK: Highland Spring joins in VisitScotland campaign

By just-drinks.com editorial team | 30 June 2009

Bottled water group Highland Spring has launched its seventh annual marketing campaign with tourism group VisitScotland.

The 'Perfect Setting' campaign theme focuses on the provenance and quality of Scottish food and drink and aims to increase consumer awareness of Scotland's array of fresh, natural produce.

An outdoor campaign will target commuters on London's Underground network, but online advertising will also be placed on bbcgoodfood.co.uk, as well as the Daily Mail, Times and Radio Times websites.

Sampling events will take place at key commuter locations in London, Manchester, Newcastle, Glasgow and Edinburgh.

An consumer website, perfect-setting.com, features recommendations for some of the best locations in Scotland to enjoy the finest fresh food and drink at source. It also offers a free prize draw to win a luxury Scottish break.

Sally Stanley, Highland Spring marketing director, said: "Highland Spring is a top quality Scottish spring water renowned for its natural purity. Together with VisitScotland, we share a passion for promoting Scotland's finest locally sourced food and drink."

Sectors: Water