UK: Highland Spring invests £10m in 25th year
Highland Spring is to invest some £10m behind its brand in 2004, the company said today, as it celebrates its 25th anniversary with three new products, a new brand identity and a tie up with Breast Cancer Care.
The investment will also include a national advertising campaign breaking in April and an extensive sports sponsorship portfolio covered by national and international TV.
A new range will be on shelf from 1 March sporting a "Tartan Sash" theme across the entire range.
The brand's flagship glass range will offer clear flint glass bottles for all still waters to differentiate between the green bottles for sparkling.
A new 500ml sparkling PET six-pack and 750ml sports-bottle have also been introduced.
Labels across the range feature a new logo and tartan illustrating the brand's Scottish provenance.
As part of the company's 25th anniversary celebrations, the company will shortly announce fundraising details of its first cause related marketing campaign in association with Breast Cancer Care, the UK's leading provider of breast cancer information and support. The pink ribbon already appears on more than 50% of the new look range.
Sally Stanley, marketing director, said: "2004 is a key milestone for Highland Spring. We'll be celebrating our 25th year in the bottled water business as a leading player and looking to the future with confidence armed with a brand identity which communicates our authenticity, provenance and natural purity. While appealing to our existing consumers, we also know the new branding will attract many new supporters."
Highland Spring reported a turnover of £48 million in 2003, an increase of 16% on 2002.
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