Whitespace will develop a strategy to market Highland Spring bottled water through digital channels

Whitespace will develop a strategy to market Highland Spring bottled water through digital channels

Highland Spring Group has appointed a digital marketing agency in a bid to boost the profile of its namesake bottled water brand in the UK.

Edinburgh-based Whitespace has been tasked with developing a strategy to market Highland Spring bottled water through digital channels, the firm said today (30 August). The account was previously held by GRP until the agency's closure in May.

Earlier this month, Highland Spring agreed two sponsorship deals in the UK, with IMG Golf and the Scottish Golf Union.