UK: High spending Londoners to be targeted by Ruby's Cranberry Sodas
By Sarah Diston | 1 November 2000
In the next phase of its support programme for Ruby's Cranberry Sodas, Britvic Soft Drinks intends to target high spending 18- to 35-year-old-male and female Londoners.An extensive London Underground poster campaign will be supported by a substantial PR campaign and on the street sampling concentrated in key London locations - calculated to catch the core target audience in the right place and in the mood."Distribution is building steadily and we feel the time is right to boost awareness of Ruby's," said Britvic's director of still drinks, Cathryn Sleight.The sampling campaign will take Ruby's to the core market in both a relaxed social atmosphere and in the office where teams will raid the chosen site quickly and effectively, leaving maps directing consumers to Ruby's stockists.Ruby's will also benefit from an enhanced label, improving standout of the name and visibility behind the bar.Lightly carbonated, Ruby's Cranberry Sodas have no artificial sweeteners, colours and preservatives and are available in cases of 18 275ml bottles with a recommended retail price of £1.35 per bottle.
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In the next phase of its support programme for Ruby's Cranberry Sodas, Britvic Soft Drinks intends to target high spending 18- to 35-year-old-male and female Londoners.An extensive London Underground poster campaign will be supported by a substantial PR campaign and on the street sampling concentrated in key London locations - calculated to catch the core target audience in the right place and in the mood."Distribution is building steadily and we feel the time is right to boost awareness of Ruby's," said Britvic's director of still drinks, Cathryn Sleight.The sampling campaign will take Ruby's to the core market in both a relaxed social atmosphere and in the office where teams will raid the chosen site quickly and effectively, leaving maps directing consumers to Ruby's stockists.Ruby's will also benefit from an enhanced label, improving standout of the name and visibility behind the bar.Lightly carbonated, Ruby's Cranberry Sodas have no artificial sweeteners, colours and preservatives and are available in cases of 18 275ml bottles with a recommended retail price of £1.35 per bottle.
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