Product Launch - UK: Hi-Spirits' Antica Absinthe Sambuca

By | 28 August 2012

Click through to view Hi-Spirits Antica Absinthe Sambuca

Click through to view Hi-Spirits' Antica Absinthe Sambuca

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Hi-Spirits' Antica Absinthe Sambuca  

Category - Spirits, sambuca, flavoured, 38% abv

Available - From next month (September)

Location - UK, on-trade and off-trade via wholesale channels

Price - SRP GBP18.49 (US$29.20) per 70cl bottle

Distribution - Hi-Spirits

Hi-Spirits has launched an absinth-flavoured sambuca to expand its Antica Sambuca range.

Antica Absinthe Sambuca, which will initially launch in the UK, is available from next month, a spokesperson for Hi-Spirits told just-drinks today (28 August). Hi-Spirits said the launch was timed to coincide with the start of the university year in the UK. 

Other Antica Sambuca flavours include Amaretto, Apple, Banana, Liquorice and Cherry.

In 2010, Hi-Spirits successfully defended itself from a complaint by a rival after claiming it was the UK's best-selling on-trade sambuca “by far”. 

Show the press release

 

Press release

August 2012

Hi-Spirits Expands Sambuca Range with Antica Absinthe 

Hi-Spirits is expanding the successful Antica Sambuca range with the addition of a new flavour, Antica Absinthe.

The innovative 38% ABV spirit will combine classic Italian Sambuca with the botanicals that give absinthe its characteristic flavour - wormwood, green anise and fennel.  Available from September, Antica Absinthe joins Antica Classic and the 11 existing flavoured variants, adding further diversity to the Antica range, which is a Top 50 on-trade brand.

Jeremy Hill, chairman of Hi-Spirits, said: “Absinthe is an iconic spirit, but it also has a reputation which many people find daunting. By combining the flavours of absinthe with Antica Sambuca we’ve created a far more accessible spirit – it’s absinthe with a safety net. We’re launching to coincide with the start of the new university year, and we’re already getting strong interest from operators of student venues and town centre bars.

“In many ways, this launch brings Hi-Spirits full circle, as the very first brand we bought to market was Sebor Absinth, and soon after that we kick-started the Sambuca market in the UK with the launch of Antica, followed by the pioneering introduction of flavoured variants.”

Like the entire Antica range, Antica Absinthe Sambuca is distilled using traditional Italian techniques and authentic ingredients by distiller Nicola del Toso at the family-owned Antiche distillery, located between Venice and the Dolomite mountains. 

Jeremy Hill adds: “Once again, Nicola has excelled himself.  Antica Absinthe balances the sweetness of an authentic Sambuca with the characteristic bitterness of Absinthe. The fact that anise gives both spirits their iconic liquorice flavour makes it a perfect balance.”   

Hi-Spirits is supporting Antica Absinthe with POS and a range of suggested serves including a long drink combing the new variety with lemonade over ice.   

Along with Antica Classic Sambuca, the range also includes Amaretto, Apple, Banana, Liquorice, Cherry, Chilli, Coffee, Mandarin, Orange & Mango, Raspberry and Vanilla flavours.

 

Original source: www.hi-spirits.com

Sectors: Product launches, Spirits

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