COMMENT: Help needed to stop false advertising
The US government is failing to stem the tide of false weight-loss advertising through regulation alone. Educating consumers and rallying the media industry is a positive next step. However, there is no shortage of consumers desperate to believe such claims, or media sources willing to accept any advertising dollars. As such, the effectiveness of this campaign will be difficult to monitor.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Bacardi names new global communications head
- Remy snaps up Seattle's Westland Distillery
- Diageo reaches deal in Stitzel legal row