BULGARIA: Heineken's Zagorka switches marketing manager

By | 11 July 2013

Heineken has made changes at its Bulgarian business Zagorka

Heineken has made changes at its Bulgarian business Zagorka

Heineken's Bulgarian unit, Zagorka, has appointed a new marketing manager.

Radina Shkutova replaced Rumen Kolev in the post on 1 July, the brewer announced this week. Shkutova, who joined Zagorka as a junior brand manager in 2005, contributed to the "significant market growth" of the Bulgarian beer brand in 2012, Zagorka said. 

Her predecessor, Kolev, took up the newly-created role of marketing & innovation manager for Heineken's Central & Eastern European business in May, a spokesperson told just-drinks.

Between 2007 and 2010, Kolev was strategic brand manager for Heineken's Russia unit, before returning to Zagorka as marketing manager. In his new role, he will continue to work out of Heineken's Amsterdam headquarters, the brewer said. 

Earlier today, Heineken announced it has agreed terms to sell its Finnish unit Hartwall for EUR470m (US$613m)

Expert analysis

The Alcoholic Drinks Market in Bulgaria

Market demand for years 2007, 2011, 2012 and forecasts for years 2013, 2014 and 2015. Company market shares and brands for 2012 and continuously updated.

Sectors: Beer & cider, HR – personnel

Companies: Heineken

There are currently no comments on this article

Be the first to comment on this article

Related research

Heineken N.V. (HEIA) - Financial and Strategic SWOT Analysis Review

Heineken N.V. (HEIA) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view ...

Heineken: the battle for Asia Pacific Breweries

Asia Pacific Breweries is Heineken’s joint venture in Singapore, with a variety of brands and consumer beverages that enjoy prominence in their local markets. The venture is crucial to the firm's growth strategy. This has been compromised following a...

Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and service...

Related articles

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

US: Cider growth marches on as on-trade FY volumes soar - figures

Cider continued its significant growth in the US last year as on-trade volumes rose sharply, while craft beer continued to steal category share, according to recent figures.

GLOBAL: Gruppo Campari reveals global structure shake-up

Gruppo Campari has announced a shake-up of its organisational structure and personnel changes, which includes its international MD leaving the group.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page