Click through to view Heineken Strongbow Pear

Click through to view Heineken Strongbow Pear

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Heineken's Strongbow Pear

Category - Cider, pear flavoured, 4.8% abv

Available - From 16 July

Location - UK, in all trade channels

Price - Not specified

Distribution - Heineken

Heineken is set to add a pear-flavoured variant to its Strongbow cider portfolio in the UK. Strongbow Pear will be available on draught in the country's on-trade, and in 33cl bottles and 44cl cans in the off-trade.

Bar fonts, POS and bespoke glassware will be available to the on-trade, while the launch will be backed by a “heavyweight” multi-media campaign from August.