Heinekens Bulmers Wild Blueberry & Lime

Heineken's Bulmers Wild Blueberry & Lime

Heineken's Bulmers Wild Blueberry & Lime

Category - Cider, 4% abv

Available - From last month 

Location - UK, nation-wide; on-trade

Distribution - Heineken

Heineken has launched a blueberry flavour Bulmers cider into the UK on-trade.

Bulmers Wild Blueberry & Lime comes in 568ml bottles and will be supported by a GBP1.2m (US$1.7m) marketing campaign. "The new Bulmers Wild Blueberry & Lime cider addresses both consumer demand for blueberries as well as the trend for experimenting with different flavoured ciders," Heineken said.

Last month, Boston Beer Co launched the first two ciders from its new Orchard's Edge Series, Knotty Pear and The Old Fashioned.